She is on the 100 Brilliant Women in AI Ethics List according to her LinkedIn profile. With the advent of Gen AI, human bias become more pervasive, aided by the big data naturally reflecting the human. Ethics in AI is definitely more important as intelligence is becoming artificial. Machine learning models cannot be blamed for the biased data using which they learn. Human biases in color, class and creed get naturally impregnated into the learnt models, the results of which are consumed by the public at large. Property built through Intellect and Privacy go for a task as the devices become more intrusive and omnipresent. Distinguishing fake from real is becoming a day-to-day challenge as in an old Tamil movie song ‘unmai ethu poi ethu onnum puriyale, namma kanna nammala namba mudiyele‘.  Regulatory framework & policy on the one hand and using the same AI technology on the other hand the world is attempting to build an ethical neural layer in artificial intelligence. But the larger question is whose ethics? Suchana Seth, who is under custody for suspected murder her own 4-year-old son in Goa is one of the global top women in ethics for AI. It appears that it is ok for her to lose her son as long as her estranged husband is deprived of meeting his son. An eye for eye seems to be the ethics under play for not willing to go by the court arrangement for the couple who didn’t see eye to eye. The question ‘who should make policy or build technology for ethics in AI’ will remain a tough question but we get data to answer ‘who shouldn’t’.